Visual identity for Leeds based design and build practice. Material Matters specialise in creating elegant and mechanically efficient custom fabrications, installations and furniture.
The graphic letter M logo forms the foundation of the visual identity and is designed to have a clean and bold character, engineered with strength and clarity of purpose.
The logo is designed to be recognisable in isolation but also to offer a flexibility of use across applications. The typographic approach is direct and no-nonsense, designed to reflect the experience and knowledge of Material Matters within the industry.
Building on the logo
The additional graphics are constructed by combining the shapes found within the logo in a variety ways. The unique forms created are designed to have a mechanical quality whilst suggesting the bespoke nature of the work undertaken by the practice.