A bold and structured identity for Material Matters, the Leeds based creator of elegant and mechanically efficient custom fabrications, installations and furniture.
![](https://cdn.myportfolio.com/e522a84c-d83e-4114-9f6f-5689302c5cd9/a2aa0baa-157b-4082-8cda-540cca61ecf2_rw_1920.jpg?h=92dbd95a5f637f36b3390533c53e8106)
A Strong Foundation
The graphic letter M logo forms the foundation of the identity and is designed to have a clean and bold precense, engineered with strength and clarity of purpose.
The graphic letter M logo forms the foundation of the identity and is designed to have a clean and bold precense, engineered with strength and clarity of purpose.
![](https://cdn.myportfolio.com/e522a84c-d83e-4114-9f6f-5689302c5cd9/2da55e61-3fab-46a4-b731-6c7d77d29d1e_rw_1920.jpg?h=b78b3ab6babeb7e733deb399bc3b6c5d)
No-Nonsense
The logo is designed to be recognisable in isolation but also to offer a flexibility of use across applications. The typographic approach is direct and no-nonsense, designed to reflect the experience and knowledge of Material Matters within the industry.
The logo is designed to be recognisable in isolation but also to offer a flexibility of use across applications. The typographic approach is direct and no-nonsense, designed to reflect the experience and knowledge of Material Matters within the industry.
![](https://cdn.myportfolio.com/e522a84c-d83e-4114-9f6f-5689302c5cd9/f63bd5e8-f36d-4d64-a83d-4c064c9a3b20_rw_1920.jpg?h=e841ed5448f80984d0ca4d67ea24b2d5)
![](https://cdn.myportfolio.com/e522a84c-d83e-4114-9f6f-5689302c5cd9/46f276ff-32be-4d3d-8b23-bfcf146a5d2f_rw_1920.jpg?h=31538e2070373bc3a0647477bfd69819)
![](https://cdn.myportfolio.com/e522a84c-d83e-4114-9f6f-5689302c5cd9/0410aa55-0a26-4d61-adf4-c59ecd3aa3af_rw_1920.jpg?h=09f0cfd6a0db780ff835b078691e3789)
Mechanical Quality
The additional graphics are constructed by combining the shapes found within the logo in a variety ways. The unique forms created are designed to have a mechanical quality whilst suggesting the bespoke nature of the work undertaken by Material Matters.
The additional graphics are constructed by combining the shapes found within the logo in a variety ways. The unique forms created are designed to have a mechanical quality whilst suggesting the bespoke nature of the work undertaken by Material Matters.
![](https://cdn.myportfolio.com/e522a84c-d83e-4114-9f6f-5689302c5cd9/8cd9a200-f30e-4eff-aefe-c0de56c09d23_rw_1920.jpg?h=3a26506dbf2c730dbfb3ba6b59f4ef93)
Info
Photography courtesy of Material Matters
Photography courtesy of Material Matters