Piglove Brewing Co.
Brand development and design for the rebellious brewery, crafting brave beer with unusual and exotic ingredients.
Piglove already had an existing logo and some great illustrative elements in place, so our work together began with an in-depth review of their brand strengths and weaknesses. Informed by this research, a bold tone of voice and visual language were developed to give Piglove a comprehensive and consistent graphic attitude to live up to their brave approach to brewing.
The brief for the can redesign was for it to be 'art first' (can art by Eduardo Sanchez). With this in mind, a slim band device was designed to repeat the brewery name and brand promise around the can. This allowed the existing Piglove logo to be moved to the back of the can, where it is locked-up with the ingredients and beer details. The can now serves as an unobstructed canvas for to showcase the work of amazing artists like Eduardo, whilst remaining strong and recognisable from a brand perspective.
A 'seal of approval' graphic was designed to bring together the new typographic approach, the distilled brand promise 'Brave Brewing With Eccentric Taste' and the existing piggy illustration.
A detailed brand guidelines document was created for Piglove, providing reference on the new direction, language and attitude of the brand, as well as providing instruction on the use of all brand elements, colour and typography.
Can art by Eduardo Sanchez
Further work for Piglove has included the design of Taproom signage, promotional materials, brand literature, copywriting and social media campaigns.