Evolve Music School
Visual Identity

Visual identity for Evolve Music School, designed to embody their structured and vibrant approach to teaching music. The school offers professional tuition for guitar, vocals, drums, bass, songwriting and music theory. The starting point for the project was to design the logo  – a graphic letter E, making reference to the shape of guitar inlay frets markers. From here the graphic language, typography and colour system of the wider identity were developed to reflect the exciting and inspirational nature of the school.
The project included the design of the entire identity and graphic language, brand stationery, signage, merch, launch poster series and tuition work books.
Evolve Music School sits on the banks of the River Aire at the Queen's Mill site in Castleford (previously known as Allinson's Mill – once the largest stone grinding flour mill in the world). Photography courtesy of (in order of final two images above): Zaksheuskaya, Wendy Wei, Cottonbro, Felipe Portella, Anna Shvets, Cottonbro.

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